TruTV

Comfort Food

Role(s): Creative Director, Copywriter, Art Director
Category: Entertainment

Background: When TruTV was launching their new TV block, they asked us to develop a brand identity, graphics package, and a series of five-second bumpers.

Comfort Food took beloved, turn-your-brain-off classics from the 90s, including Family Matters and Step-By-Step, and wanted to be in the Adult Swim space.

Through a limited number of clips, sound bytes, stock elements, and motion graphics we pulled together these gooey nuggets of nostalgia.

Got Any Cheese? :05

TV You Can Sink Your Teeth Into :05

Must Eat TV :05

Move Over Brain, It’s TV Time :05

TV Like Your Mom Used to Make :05

Credits

Executive Creative Director: Vedia Ayvaz, Group Creative Director: Nancy Pothier, Creative Director, CW, AD: Kevin Karp, Creative Director, CW: Graeme Hanson, Creative Director, AD: Lia Khayami