Company X
Experiential
Role(s): Creative Director, Copywriter, Art Director
Category: Consultancy
Due to an NDA, we’ll have to call this brand Company X.
Background: Company X, a leading consulting firm, was launching its new startup-focused practice. With an international partners conference coming up, they needed to make a big impression — demonstrating both their expertise in Silicon Valley and their strategic value to the firm.
Understanding our audience as a group of clever problem-solvers, we created an oversized, startup-themed, crossword puzzle printed on whiteboard vinyl.
Inside our informational hand-out, we printed the clues, giving the global partners a reason to walk away with our collateral materials and wrack their brains during coffee breaks.
How much do you
know about Silicon Valley? Give it a try.
Credits
CCO: Tom Christmann, Creative Director, Cruciverbalist: Kevin Karp, Design Director: Claudia Mark, Art Director: Chris Bosler