ALLY BANK
EXPLAINERS
Role(s): Creative Director, Art Director, Copywriter
Category: Finance, Insurance
Background: For Ally Bank, vehicle service contracts were the overlooked stepchild. The marketing team struggled to articulate the need for VSCs, which cover auto parts that fail after your warranty falls short.
To help make it simple, we put together these friendly videos.
Explainer 1 :60
Explainer 2 :60
Credits
CCO: Tom Christmann, Creative Director, AD, CW: Kevin Karp, ACD AD: Chris Martin, Copywriter: Stephanie Piperis, Art Director: Kendall Konenkamp