Background: “Can we hear the research calls?”

It took saying this a few times before they landed in our inbox, but as soon as we heard them, we could envision the spots.

These cutdowns showed the audience: we get you, we get what you’re looking for. It’s not a bunch of businessmen walking through glass offices. It’s not abstracted charts and graphics. It’s an authentic understanding of how you use trading tools — brought to life with playful, metaphorical visuals.