HelloFresh
Hello Easy, HelloFresh
Role(s): Creative Director, Copywriter, Art Director
Category: Food Delivery
Background: We live in an era of takeout, restaurants, and quick microwavable meals. Many of us wish we could cook and eat healthier, but fear we don't have the time or energy. HelloFresh delivers healthy recipes, and fresh pre-measured ingredients to your door, so cooking healthy doesn't have to be a full-time job.
Our 360 campaign lived on TV, radio, digital, and an NYC subway takeover.
Credits
CCO: Tom Christmann, Creative Director, CW, AD: Kevin Karp, Senior Copywriter: Paul Fix, Copywriter: Antonio Fragoso, Art Director: Kathryn Renfroe, Design Director: Claudia Mark, Director: Adam Goldstein