Jackson Hewitt

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Role(s): Creative Director, Copywriter, Art Director
Category: Retail Finance

Background: While on a shoot for Jackson Hewitt, we shot these three spec spots after hours. After seeing the finished results, the client chose to finish two of them and run them in their media buy.

I love this kind of work — just take the offer and riff on it.

Mr. Free Guy TV :30

Mrs. Coffee :30

Mr. Future :30

Results: Overall the TV campaign brought 16% new client growth in stores (18% overall) and 66% client retention.

And for the first time in five years, Jackson Hewitt outperformed much larger competitors, as well as the IRS.

Credits

CCO, CW: Tom Christmann, Creative Director, AD: Kevin Karp, Copywriter: Antonio Fragoso, Art Director: Kathryn Renfroe, Directors: Brendan Bigelow