Affinity Federal Credit Union

Kung Fee

Role(s): Creative Director, Art Director
Category: Financial

Background: We had already positioned Affinity Federal Credit Union against Fat Cat Banks when they asked us to push their mortgages. The unique selling point: They had fewer fees built into their mortgages.

With the help of an action star from Bosnia, a stuffed cat head from China, and a strict diet of kung fu movies, we pulled this off for $45k.

Kung Fee TV :30

Kung Fee Mailer

Kung Fee Radio :60

Credits

CCO, CW: Tom Christmann, Creative Director, AD: Kevin Karp, Copywriter: Zac Sax, Copywriter: Antonio Fragoso, Art Director: Erica Grau, GFX: Q Choi, Directors: James Bartolomeo