Rapyd

Hack the Galaxy

Role(s): Creative Director, Copywriter
Category: FinTech

Background: How do you convince 50,000 software developers around the world to join an online community hosted by a FinTech company that makes a currency-agnostic global payment API (it's okay if you have to google any of that)? You create a contest with dozens of customized puzzles that earn participants chances for a trip to the edge of space. And have international space icon William Shatner pitch it for you.

Site Overview :90

After an initial kick-off video, the competition was run over three heats, each one ending with a winner announcement. We got the word out with 30, 15, and 6 second video content, as well as static social.

Shatner Beats! :30

The Overview Effect :30

6 Second Supercut

Winner Announcement :90

Puzzle Samples

Think you could have puzzled your way into space? Give these problems a try.

  • Spider Web

  • Deduction

  • Sandwiches

  • Putting It All Together

Results: The campaign developed a bizarrely devoted fan base (when does that happen on YouTube?) And the results were extraordinary — in just over 2 months, “hackthegalaxy” and “Rapyd community” were searched over 40k times on Google. And we reached the 50,000 developer sign-up goal in half the allotted time.

Winner: Digiday Community Building

Shortlist: Clios Film Craft Casting/Performance

Credits

Executive Creative Director: Jody Friedericks, Executive Creative Director: David Rosenberg, Group Creative Director: Mike Rovner, Group Creative Director: Soren Youngren, Creative Director, CW: Kevin Karp, Art Director: Nath Cochran, Copywriter: Anna Tucker, Designer: Noah Conner, Director: Evan Silver