HelloFresh
NYC Subway
Role(s): Creative Director, Copywriter, Art Director
Category: Food Delivery
Background: The brief for this subway takeover was cooking brings people together. And given it was New York, we were given leeway to be a little more… cheeky.
Sure. It’s not the most mature work I’ve ever done. But I don’t care to apologize. We had fun doing it. Also people seemed to like it.
Credits
CCO: Tom Christmann, Creative Director, CW, AD: Kevin Karp, Design Director: Claudia Mark Copywriter: Trevor Hickey, Copywriter: Antonio Fragoso, Jr. Copywriter: Dan Hickey