TradeStation

Your Trader is Showing

Role(s): Creative Director, Copywriter, Art Director
Category: FinTech

Background: TradeStation was looking to expand its audience from hardcore active day traders to self-directed professionals — a younger audience who want the best platform but might question if they are at the level of the day trader.

We felt they just needed the right nudge to show them they're already thinking like a smart, savvy day trader.

Steakhouse TV :30

Proposal TV :30

Coach TV :30

Credits

CCO: Tom Christmann, Creative Director, CW, AD: Kevin Karp, Director: Mike Bigelow