When Your Car Breaks Down…

Background: For Ally Bank, vehicle service contracts were the overlooked stepchild. The marketing team struggled to articulate the need for VSCs, which cover auto parts that fail after your warranty falls short.

To bring a more human benefit to the offering, we developed the strategy — when your car breaks down, your life breaks down. The campaign lived on pre-roll, radio, and six-second cut-downs for social scrollers.