Reader’s Digest
Read Up
Role(s): Creative Director, Copywriter, Art Director
Category: Media
Background: Reader's Digest is known for its humor, short reads, and intriguing content. You may pick it up to kill some time, but it is surprisingly hard to put down.
The TV pulled inspiration from the comedy of silent films. For print, digital, and direct mail, we always teased actual articles from the magazine, knowing the content spoke for itself.
Restroom DRTV :60
Hospital DRTV :60
Bee DRTV :60
Results: The campaign delivered a 35% lift in new orders, a 69% increase in digital subscriptions, a 20% increase in newsstand sales, a 35% growth in subscriptions through readersdigest.com, and a 35% lift in subscription renewals.
And the campaign won five Tellies.
Credits
CD: Ty Wong, ACD, CW, AD: Kevin Karp, ACD: Kevin Still, Designer: Erica Grau, Photographer: Elisabeth Caren