Graduate Hotels
Generation G Stays Here
Role(s): Creative Director, Copywriter, Art Director
Category: Hospitality
Background: Whether you’re a grandfather revisiting your alma mater or a teenager on the cusp of your college years, a Graduate Hotel is the best way to envelop yourself in school spirit.
With Graduate we needed to engage a broad range of traveler personas. Dubbing our audience Generation G, we launched a multichannel campaign featuring multigenerational stories.
Generation G :60
Credits
Executive Creative Director: Todd Triplett, Creative Director, CW, AD: Kevin Karp, Director: Daniel Iglesias Jr