Affinity Federal Credit Union
FAT CATS
Role(s): Creative Director, Art Director
Category: Finance
Background: A cat wearing a fat suit. Oil portraits modeled after Howard Taft. A movement against the cuddly and the diabolical. Our Fat Cat campaign encouraged people to belong to something better.
Cat Portraiture
Results: During our Fat Cat years with Affinity, the credit union (the largest in New Jersey) saw a 92% increase in average annual membership with a 21% decrease in cost-per-acquisition.
The TV for this campaign was honored Spike Network Funniest Commercials of the Year (kudos to Tom, Tom, and Tyler).
Don’t Give Your Money to a Fat Cat TV :30
Don't Pay for a Fat Cat's Ridiculous Overhead TV :30
Credits:
CCO: Tom Christmann, ACD, AD, Portrait Artist: Kevin Karp, Copywriter: Tom Millington, Art Director: Tyler Maxson